Donald W. Davis Symposium in Advertising Ethics
Mar 27, 2014
from 07:30 PM to 09:00 PM
|Contact Name||Dee Bagshaw|
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Sponsored by the College of Communications: "Big Data – Big Responsibilities". The mining of “Big Data” – the massive, inter-related data bases now available to public and private organizations – is opening opportunities for researchers, journalists, advertisers and marketers. But how do communicators and corporations use that data thoughtfully, responsibly and with sensitivity to concerns about privacy and over-reach?